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Mornings Matter - Mathias Norsgaard

They say your home says a lot about who you are. If that’s true, then this space speaks volumes. On the top floor of a quiet building in Aarhus, with sloping ceilings, a wide open kitchen, books stacked to the brim, and a smiley-faced lamp glowing softly in the corner, lives professional cyclist and podcast host, Mathias Norsgaard. And yes, there’s an entire room dedicated to his bikes.

A Space That Reflects a Mindset

But the most important space in Mathias’ life isn’t physical - it’s his morning.

“I don’t want to feel rushed. I need two hours in the morning,” he says. “Sure, I could do it all in 45 minutes. But I choose not to.”

He wakes naturally - no alarm, no urgency. The first thing he does is step outside to pick up freshly baked rolls from Berta, his local bakery. It’s not just about the food - it’s about starting the day with light and movement. Back home, he boils eggs, drinks lots of water, and makes coffee - but only after an hour has passed. It’s all part of a rhythm he’s shaped over time. He might read a magazine or a book - Euroman, Søren Stiller’s writing on coffee, or even something heavier, like a piece by Anders Fogh Rasmussen. The mood should be calm, curious. A quiet way to spark the day.

Our name 'aioss' is short for 'all-in-one supplement solution' and represents our dedication to simplifying your personal health journey.

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*aioss has more than 50 health claims registered at The European Food Safety Authority

[1] Energy

Lemon balm helps maintain positive mood and contributes to optimal relaxation (ID 2084, 2084).

Panax ginseng is a clinically proven extract to help maintain feeling of energy, optimal stamina, physical and mental well-being (ID 3671).

Panax ginseng is a clinically proven extract to support the vitality in the body and to contribute to the body's resistance to stress (ID 3671).

Panax Ginseng is a clinically proven extract to make you feel more energetic (ID 3671).

Panax ginseng help to promote vitality (ID 3674).

B12, B2 (riboflavin), B3 (niacin), B5 (panthotenic acid), B6, magnesium, and vitamin C contribute to a reduction of tiredness and fatigue.

B1 (thiamin), B12, B2 (riboflavin), B3 (niacin), B5 (panthotenic acid), B6, B7 (biotin), calcium, copper, iodine, magnesium, manganese, and vitamin C contribute to a normal energy-yield metabolism.

Zinc contributes to a normal turnover of carbohydrates.

B1 (thiamin), B12, B3 (niacin), B6, B7 (biotin), B9 (folic acid), magnesium, and vitamin C contribute to normal psychological function.

[2] Immunity

B12, B6, B9 (folic acid), copper, selenium, vitamin A, vitamin C, Vitamin D and zinc contribute to the normal functioning of the immune system.

B2 (riboflavin), copper, manganese, selenium, vitamin C, vitamin E, and zinc contribute to protecting cells from oxidative stress.

Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

[3] Metabolism

B7 (biotin), chromium, and zinc contribute to a normal metabolism of macronutrients

Chromium contribute to maintaining a normal blood sugar level

Choline contributes to normal lipid metabolism

B5 (panthotenic acid) contributes to a normal synthesis and turnover of steroid hormones, vitamin D and certain neurotransmitters

Magnesium contributes to normal protein synthesis

B6 contributes to normal cysteine synthesis and to a normal turnover of protein and glycogen

Molybdenum contributes to normal sulphur amino acid metabolism

Zinc contributes to a normal turnover of vitamin A

Vitamin D contributes to a normal absorption/utilization of calcium and phosphorus

B2 (riboflavin) and vitamin A contribute to a normal metabolism of iron

B12, B6, B9 (folic Acid), and choline contribute to a normal metabolism of homocysteine

Vitamin C helps to restore the reduced form of vitamin E and increases the absorption of iron

B9 (folic Acid) contribute to normal amino acid synthesis and blood formation

Zinc contribute to a normal turnover of fatty acids, contribute to normal DNA synthesis, contribute to a normal turnover of carbohydrates, contribute to a normal acid-base metabolism

B1 (thiamin), B12, B2 (riboflavin), B3 (niacin), B5 (panthotenic acid), B6, B7 (biotin), calcium, copper, iodine, magnesium, manganese, and vitamin C contribute to a normal energy-yield metabolism

[4] Hormonal health

Zinc contributes to maintaining a normal testosterone level in the blood.

Iodine contributes to the normal production of thyroid hormones and normal thyroid function.

B5 contributess to a normal synthesis and turnover of steroid hormones, vitamin D and certain neurotransmitters.

Selenium contributes to normal thyroid function.

B6 contributes to regulating hormone activity.

[5] Cognition

Panax ginseng is clinically proven to contribute to an optimal mental and cognitive activity (ID 3670).

Panax ginseng helps to maintain good cognitive performance and supports memory performance (ID 3670).

Panax ginseng contributes to normal blood circulation which is associated with brain performance and reactivity (ID 3670).

B5 contributes to normal mental performance.

Calcium contributes to normal neurotransmission.

Iodine and zinc contribute to normal cognitive function.

B1 (thiamin), B12, B3 (niacin, B6, B7 (biotin), B9 (folic Acid), magnesium, and vitamin C contribute to normal psychological function.

[6] Recovery

Lemon balm helps maintain positive mood and contributes to optimal relaxation (ID 2084, 2085).

Chlorella can be used in case of temporary fatigue (ID 1886).

B12, B2 (riboflavin), B3 (niacin), B5 (panthotenic acid), B6, magnesium, and vitamin C contribute to a reduction of tiredness and fatigue.

Magnesium contributes to electrolyte balance.

B2 (riboflavin, copper, manganese, selenium, vitamin C, vitamin E, and zinc contribute to protecting cells from oxidative stress.

Vitaminc C contributes to maintain the normal function of the immune system during and after intense physical exercise.

[7] Stress & nervous system

Lemon balm helps maintain positive mood and contributes to optimal relaxation (ID 2084, 2085).

Lemon balm is used to decrease irritability and restlesness (ID 2302).

Panax ginseng is a clinically proven extract to support vitality in the body and to contribute to the body’s resistance to stress (ID 3671).

B1 (thiamin), B12, B3 (niacin), B6, B7 (biotin), B9 (folic acid), magnesium, and vitamin C contribute to normal psychological function.

B1 (thiamin), B12, B2 (riboflavin), B3 (niacin), B6, B7 (biotin), copper, iodine, magnesium, potassium, and vitamin C contribute to the normal functioning of the nervous system.

[8] Gut health

aioss is high on fiber containing Sunfiber® and apple fiber rich in pectin.

Calclum contributes to the normal function of digestive enzymes.

B2 (riboflavin), B3 (niacin), B7 (biotin), and vitamin A contribute to maintaining normal mucous membranes.

[9] Healthy aging

Potassium contribute to the maintenance of normal blood pressure

Chromium contribute to maintaining a normal blood sugar level

Vitamin A and calcium play a role in the cell specialization process

B1 (thiamin) contribute to normal heart function

B6 contribute to a normal turnover of protein and glycogen

Choline contributes to normal lipid metabolism

B2 (riboflavin), copper, manganese, selenium, vitamin C, vitamin E, and zinc contribute to protecting cells from oxidative stress

B12, B9 (folic acid), calcium, magnesium, vitamin D play a role in the cell division process

Calcium and vitamin K contribute to normal blood clotting

Zinc contribute to normal DNA synthesis

B2 (riboflavin) and vitamin A contribute to maintaining normal vision

[10] Beauty

Copper contributes to a normal pigmentation of the hair and skin

Vitamin C contributes to the normal formation of collagen, which is important for normally functioning skin

Zink contributes to maintaining normal nails

B7 (Biotin), selenium, and zinc contribute to maintaining normal hair

B7 (Biotin), iodine, and Zinc contribute to maintaining normal skin

[11] Bone & dental health

Magnesium, manganese, vitamin D, vitamin K, and zinc contribute to the maintenance of normal bones

Calcium is needed for the maintenance of normal teeth and bones

Vitamin D contributes to a normal calcium content in the blood

Magnesium and vitamin D contribute to the maintenance of normal teeth

Vitamin C contribute to the normal formation of collagen, which is important for normally functioning gums and teeth

[12] Fertility

Selenium contribute to the normal formation of sperm cells

Zinc contribute to normal fertility and reproduction

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