Mornings Matter - Claus
The Simple Morning Routine Claus Swears By – and Why It Works.
From Chasing Meaning to Finding Peace in the Morning
"For years, I searched for something that could ignite the same fire in me as handball. It wasn’t until I let go of that expectation that I started to feel something again."
For years, Claus Møller Jakobsen was looking for something that could give him the same spark as handball. He believed he needed to find a new passion that could match the intensity of his life as a professional athlete. But the answer turned out to be something entirely different: a quiet morning routine that sets the tone for his entire day.
For Claus, mornings have become an anchor—a time to create calm and presence, both for himself and his children.
Mornings Without Rush or Stress
Claus starts his day at 6:20 AM. He turns on the radio, mixes his aioss, and prepares breakfast or lunchboxes for his boys. When he’s alone, he often allows himself an extra 30 minutes of sleep, but the foundation remains the same: a slow, stress-free start.
"I’m really not good at being in a hurry. It creates a restlessness in my body that I don’t like. That’s why I structure my schedule to include time for peace and reflection between appointments."
When his children are with him, there is one ritual he never compromises on: the first moments of their morning together.
"What matters most to me is being able to lie in bed with my kids for 10 minutes and let them wake up slowly—rather than yanking off the covers and telling them we need to rush. Those are two completely different ways to start the day, and the calm we create in those moments sets the tone for everything that follows."
For Claus, it’s not just about establishing a peaceful start but also about instilling a sense of security and confidence in his children.
"The most important thing I can teach my children isn’t to be the best—it’s to have the courage to try, even when something feels difficult. Because true victory comes when you keep going, even when it feels impossible."
Learning to Be Judged—and Finding Peace in It
As a former top athlete and now a TV expert, Claus is no stranger to public opinion.
"Handball is a very black-and-white world. You’re either good, or you’re not. It’s the same in television—people have an opinion about everything I say and even what I wear."
But over time, he has learned to see it as a strength.
"A former coach once told me: ‘The day they stop writing about you is the day you should worry—because that means you’ve become irrelevant.’ That advice helped me develop a relaxed attitude toward being judged. If people have an opinion about you, it means you’re making an impact."
A Morning Routine That Fuels Energy and Balance
For Claus, starting the day on solid ground is essential, and aioss plays a key role in that.
"aioss gives me steady, lasting energy, so I’m ready for whatever the day brings. My work is dynamic—I meet a lot of people and need to be socially present—so having a solid foundation in the morning is crucial."
His background as a professional athlete has made him appreciate structure, but his training as a body therapist has also given him deeper self-awareness.
"To truly support another person, I need to know: What’s mine, and what’s theirs? If I don’t, I become unsettled. It’s the same with my mornings—if I don’t start my day with calm, I won’t have anything to give to others."
